Course Overview:
Learn the fundamentals of digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing. Gain hands-on experience with digital tools and platforms to create and manage effective marketing campaigns.
Duration: 4+2 months
Introduction to Digital Marketing and AI
- Overview of Digital Marketing
- Current Trends and Successful Campaigns
- Introduction to AI in Marketing
- Practical Workshops and Assignments
AI-Powered Personalization
- Personalization Techniques and Challenges
- AI Tools for Personalization
- Implementing Personalized Marketing Campaigns
Customer Insights and Predictive Analytics
- Data Analysis in Marketing
- AI for Customer Insights
- Predictive Analytics Tools and Techniques
Automation in Digital Marketing
- Marketing Automation Basics
- AI-Driven Chatbots and Automated Ad Placement
- Practical Workshops on Marketing Automation Tools
AI in Content Creation and SEO
- AI-Powered Content Generation
- SEO Techniques and AI Tools for SEO
- Practical Workshops on Content and SEO Strategy
Advanced Ad Targeting and Social Media Management
- AI in Ad Targeting and Dynamic Pricing
- AI Tools for Social Media Management
- Practical Workshops on Ad Campaigns and Social Media Strategy
CRM and Customer Retention
- CRM Fundamentals
- AI for Lead Scoring and Predicting Churn
- Practical Workshops on CRM Tools
Practical Applications and Future Trends
- Group Projects on AI in Digital Marketing
- Future Trends in AI and Ethical Considerations
- Final Project and Course Wrap-Up
Bonus Add-On’s with every course:
Soft Skills Training
Soft skills are crucial for success in placements, as they complement technical skills and help candidates stand out during interviews and in professional environments. Here's a comprehensive outline for a soft skills training program tailored for placement preparation: which is provided by us.
- Importance of Soft Skills
- Communication Skills
- Verbal Communication
- Non-Verbal Communication
- Presentation Skills
- Written Communication
- Interpersonal Skills
- Teamwork & Collaboration
- Leadership Skills
- Problem-Solving & Critical Thinking
Resume Writing Session
Resume writing sessions will be delivered to help students craft effective resumes that highlight their skills, experiences, and qualifications. Below is a detailed outline for a resume writing session designed to prepare students for placement:
- Types of Resumes
- Key Components of a Resume
- Objective Statement or Summary
- Tailoring Students Resume
- Highlighting Relevant exposure
- Writing Effective Bullet Points
- Formatting & Design
- Do & Don’ts of Resume Writing
Interview Preparation Session
Preparing freshers for placement interviews involves equipping them with the knowledge, skills, and confidence needed to perform well in interviews. Here’s a comprehensive outline for an interview preparation session specifically designed for our students.
Purpose of an Interview
Types of Interviews
- Technical Interviews
- HR Interviews
- Behavioural Interviews
- Group Discussions (GD)
- Panel Interviews
- Online/Virtual Interviews
Understanding the Interview Process
- Pre-Interview Preparation
- Researching the Company
- Understanding the Job Description
- Reviewing Your Resume
- Preparing Your Portfolio
Types of Interview Questions
- Traditional Questions
- Behavioural Questions
- Technical Questions
- Technical Questions
- Mastering Common Interview Questions
- Master the Art of speaking
- Non-Verbal Communication
- Virtual Interview Preparation
- Handling Difficult Questions
- The Importance of Asking Questions
- Mock Interviews
- Post-Interview Etiquette
- Dealing with Interview Anxiety